Jun 20, 20211 min read

Preview: The World's Largest Drone-Making Company- DJI

Updated: Jun 30, 2021

SZ DJI Technology Co., Ltd. or Shenzhen DJI Sciences & Technologies Ltd., more popularly known by its trade name DJI, which stands for Da-Jiang Innovations ('Great Frontier Innovations'), is a Chinese technology company. The company is headquartered in Shenzhen, Guangdong, with manufacturing facilities around the world. DJI manufactures commercial unmanned aerial vehicles (drones) for aerial photography and videography. It also designs and manufactures camera gimbals, action cameras, camera stabilizers, flight platforms, propulsion systems, and flight control systems.

As of March 2020, DJI accounts for about 70% of the world's consumer drone market, with no other company accounting for more than 5%. Its camera drone technology is widely used in the music, television, and film industries. The company's products have also been used by military and police forces and terrorist groups, with the company later taking steps to limit access. Some US government institutions have issued statements discouraging their internal use of DJI products, but as of 2020, various agencies at the local and federal levels continue to use DJI products. In May 2021, the US Department of Defense released a report stating that it did not find malicious code in DJI drones.

In January 2019, DJI acquired a majority stake in Swedish camera company Hasselblad.